Vipiana began the business with her husband Richard, and opened their first boutique in 1945 that was located at Rue de Malte in Paris. It was a made-to-measure children's shoe boutique. The duo expanded and opened three more stores by 1948. More than a decade later Vipiana launched her ready-to-wear collection. which included: sportswear, skirt suits, fitted shirts and pastel colored denim.
In 1964 the brand's first fragrance which included: notes of galbanum, jasmine and rose was introduced. Vipiana added leather accessories, including bags, belts and gloves. The leather came from a factory in Florence. By the '70s, Celine had gone international.
Vipiana remained the designer of Celine until she died in 1997 at age 84; she was immediately succeeded by designer Micheal Kors as lead designer for ready-to-wear collections. Kors was appointed creative director untill 2004. The future of Celine was uncertain. several designers picked up the loose ends but couldn't quite deliver success.
Phoebe Philo was the savior of Celine. " I just thought I'd clean it up" she said. She presented new ideas, launched movements and sent empowering messages (like her feminist-driven spring collection which highlighted the female body). Philo stuck with Celine for 10 years. On January 21, 2018 LVMH announced the appointment of Heidi Slimane as Creative an image director, set to join the house in February.
The brand owns almost 150 stores worldwide and is distributed through a selective network including departments such as: Barneys New York, Bergdorf Goodman New York, Harrods London, Galeries Lafayette Paris and Bijenkorf Amsterdam.