From January 2018 on, we will highlight one it bag each month. We will give you a little background information, check the current popularity of the bag and show you our preloved versions of the it bag, of course! To start of the new year, I would like to highlight one of my personal favorite it bags. Since I own two of these already - purchased at l'Étoile of course - it's safe to say I have fallen in love with this bag trend. I'm undoubtably talking about the Gucci Bamboo bags.
The history of this month’s it bag goes way back. It’s the 1940’s, around the end of World War II. There was a lot of scarcity of materials like leather and metal in Europe, and the fashion industry was suffering. Gucci went outside the box and came up with the idea to use bamboo instead. At the time, bamboo was an unusual material to be used in creating a handbag, but it worked. Bamboo is a very strong type of wood, which could be imported from places like Japan. The Gucci craftsman developed a method to heat and bend the bamboo in such a way it would retain its shape once it cooled down.
The bamboo bags became a massive trend, which is why Gucci decided to keep on producing the bamboo bags after the war. Celebrities like Elizabeth Taylor and Lady Diana were often seen with the gorgeous bamboo bag. In 1958, Gucci received its patent on the bamboo handbag.
In 2010, Gucci’s creative director redesigned the entire Bamboo collection, adding shoulder straps and other details to give the classic bags a modern twist. And even today, celebrities like Beyoncé, Jennifer Lopez, Rosie Huntington, Chiara Ferragni and Naomi Watts carry the bamboo bag at their side.
The long-term public adoration for the bamboo bag shows that we’re nowhere close to moving on from this it bag. Gucci still maintains to assemble each handbag by hand to keep the quality of the bag up to date.
It’s safe to say the Gucci Bamboo bag is here to stay, and like most classics, also this bag will never go out of style. Got excited? We have a variety of preloved bamboo bags in stores and online. Click here to check them out. Because, who doesn’t love to carry a classic it bag after all?
Pictures from Pinterest
Written by Machteld van der Does