Prada is one the most iconic brands in fashion world. Even though this iconic brand was out of the picture for a moment, it made a fashionable return. Prada will always be as famous as it is.
Let’s start at the beginning: the first Prada store. The first store opened in 1913 in beautiful Milan in Italy. Mario Prada and his brother Martino opened the leather goods store. From the beginning they sold bags, steamers, trunks and all kinds of travel accessories.
Prada was awarded the title of Official Supplier of the Italian Royal House, in 1919. This was the amazing start of the brand. From here on it got better and better...
The brothers were ready for a family takeover. The only son of Mario Prada wasn’t interested. So Luisa Prada took over the family business, she has been running it for almost twenty years.
In the mid of 1970, Miuccia Prada, Luisa’s daughter, joined her mother in the business. Miuccia continued the high quality of the brand. In 1977 she met Patrizio Bertelli, a young Italian with his own leather goods business. He joined the company and started a partnership with Miuccia. This collaboration has brought Prada to a higher level.
It started with a collection expansion. Footwear was added to the collection. The first women’s shoes were well received. Prada was growing as a brand and everyone became familiar with the name. From this moment on, Prada opened stores all over the world. Prada was known for the clean appearance and the green coloured walls. This green colour was called ‘Prada Green’. The first green store opened in Milan. Paris, London, Tokyo and Madrid followed.
Later Miuccia and Bertelli got married and nowadays they still run the business. The history of Prada is very long, and we still can’t get enough of this amazing brand. We are very happy Prada is totally back this year!
Hopefully you are as happy as we are. Take a look at our website or come by in one of our shops in Amsterdam to shop your perfect Prada bag. We guarantee you it’s a life time investment.
Prada shopper Prada crossbody bag
Not the bag of your dreams? Follow us on Instagram and don’t miss out of our new in bags.
With love, Team Etoile