The logomania trend is back!

The logomania trend is back in full force! As seen on the Dior runway for autumn/winter 2018. We have finally passed the Céline effect which turned woman heads towards minimalism chic. Brands began to adopt a far more subtle approach to branding. That is until now...

First launched by Dior in 1999 under John Galliano, the Saddle Bag was presented first in the nineties by a well-dressed army of fashion’s elite including Sex and the City’s Carrie Bradshaw, Paris Hilton and Destiny’s Child.

At the time it was available in a variety of styles from denim to leopard print but it was those that came swathed in the brand’s seminal logo and finished with a gold Dior “D’ buckle that really cemented its status.

The Saddle Bag is back! The fashion fold is sported by a new wave of influencers from fashion models like Bella Hadid and Kendall Jenner to editors and street style stars alike. 

Do you want to be trown back at the ‘noughties’? We have exclusive Dior bags and the famous saddle bags from the nineties untill now exclusively in our collection! Dont wait to purchase your own prelove Dior bag!