Big fashion news! Versace has appointed Dario Vitale as its new Chief Creative Officer, succeeding the iconic Donatella Versace. This monumental change marks the first time in the brand's illustrious 47-year history that a non-Versace helms its creative direction.

The History of Versace

Since its founding in 1978 by the visionary Gianni Versace, the house of Versace has represented opulence, boldness, and sensuality. After Gianni's tragic passing in 1997, Donatella Versace stepped into the role of Creative Director, infusing the brand with her distinctive flair and ensuring its prominence on the global fashion stage. Her tenure has been marked by daring designs, iconic red-carpet moments, and a steadfast commitment to the brand's heritage.

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Introducing Dario Vitale

Dario Vitale, an alumnus of the Istituto Marangoni in Milan, brings a wealth of experience to Versace. His illustrious career includes roles at renowned fashion houses such as Bottega Veneta and Dsquared2. Most notably, Vitale served as the Design and Image Director at Miu Miu, where he played an instrumental role in shaping the brand's aesthetic and driving its growth. 

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A New Chapter for Versace

Vitale's appointment signals a bold new chapter for Versace. His vision is anticipated to blend the brand's storied legacy with contemporary sensibilities, appealing to both longstanding devotees and a new generation of fashion enthusiasts. Vitale expressed his honor in joining Versace, stating, "The House of Versace has a unique heritage that has spanned decades and has shaped the history of fashion."

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 Donatella's Enduring Influence

While stepping down as Creative Director, Donatella Versace will continue to be an integral part of the brand as its Chief Brand Ambassador. In this role, she will focus on philanthropic endeavors and red-carpet collaborations, ensuring that the essence of Versace remains vibrant. Reflecting on her journey, Donatella remarked, "It has been the greatest honor of my life to carry on my brother Gianni's legacy."

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