Late 2020, the gossip started. Will Chanel increase prices again in 2021? Well, here it is. The French Luxury brand Chanel has increased their prices last week and we are secretly crying, mostly because of our account balance. On January 15th 2021, it was announced prices will go up in the US, Asia and Europe, making our and your dream bags even more expensive. The new increase is a bit more reasonable than the previous one, with percentages between 4% to 7%. Don't be fooled, this could still mean an increase of €300 or more. Eek!