In a world that has long celebrated the mantra of "more is more" and a relentless pursuit of conspicuous consumption, a new fashion trend has quietly emerged, offering a refreshing departure from the flashy
logo-centric styles of the past. Say hello to "quiet luxury," a movement that values quality, sustainability, and understated elegance over extravagance.
Introducing the Era of Quiet Luxury in Fashion
You're probably aware of our penchant for "more is more," but today we're excited to introduce you to a new trend in the world of fashion. It's called "quiet luxury," and it's all about focusing on quality, sustainability, and understated elegance instead of the logo obsession.
A Shift Away from Excess
This trend encourages us to move away from the frenzy of vibrant colors and excessive branding that once dominated the scene. Instead, it embraces well-tailored suits, clean cuts, and structured silhouettes. High-quality materials such as silk, cashmere, and leather also play a pivotal role in this movement. Simplicity, functionality, and meticulous attention to detail are the cornerstones of this trend, that is so related to the “old money” style (also so trendy right now).
Discovering the Vanguard of Quiet Luxury Brands
Some prominent brands championing this style include Max Mara, Hermes, and Bottega Veneta. But there are also less known yet equally glamorous brands like:
Loro Piana: An Italian company renowned for being the world's largest cashmere manufacturer, producing clothing and textile products of the highest quality.
The Row: Founded by Mary-Kate and Ashley Olsen in 2006, The Row creates luxury fashion items like ready-to-wear clothing, footwear, handbags, and accessories with a focus on exceptional materials.
Khaite: This women's ready-to-wear collection reimagines classic American sportswear for the modern era, striking a balance between contrasting elements while embodying a unique sensuality and ease.
Polène: Established in 2016 by three siblings, the French House of Polène crafts leather goods that blend minimalism and creative expression to offer distinct and signature shapes through excellent craftsmanship.
Are you going to join this quiet trend? trends are ever-evolving, but the essence of luxury remains unwavering.
Photo : Pinterest.com
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Lots of love,
Aina
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