The history of Jacquemus

Can you imagine that Jacquemus was founded by a farmer's son? We can! The inspiration behind the brand is the romantic capital of France: Paris, which fascinated owner Simon from an early age. "If you can make it in Paris, you can make it anywhere". And so he did.

Simon Porte Jacquemus

Founder Simon grew up with his family on a small farm near Marseille. He spent his childhood selling products in a local market with his grandparents. Many Parisians often went to the market, which Simon would recognize immediately.

The Parisian class and style intrigued him and Simon dreamed of Paris every day. Growing up, he decided to move to Paris and pursue his dreams. Which he did when he started his brand "Jacquemus" at the age of 19, after his study in fashion. Despite the fact that Jacquemus did not finish his studies, he managed to make it this far in the fashion country. 

The brand is named after the maiden name of his mother, who unfortunately passed away during this time.

The Success

In the beginning, the creations were not worn on catwalks, but by friends at important fashion parties to promote the brand. Two years later, Simon (still very young) was allowed to show his first collection during the fashion week in Paris.

Simon developed his original taste and began to create inspiring designs, which were supported by Rei Kawakubo who was his boss at his other job at the time. With the right connections, Simon managed to sell his first collections in London, which led to his big breakthrough.

The first thing that probably comes to mind when you hear the word “Jacquemus” is probably the tiny little bags (hello fashion statement) the brand sells. And probably the exorbitantly large hats and sexy shoes. But the brand is so much more than that! Jacquemus' designs reflect Simon's obsession with Paris and women.

The designs are stylish, but original. Jacquemus is known for designing uncomplicated clothing with transparent details. They show off the female body in the most flattering way. A typical French concept with a modern twist. Jacquemus creates accessibility without losing its luxurious appearance.

Another thing that makes the brand unique is how personal it is. Each collection tells a personal story about Simon's life and how he experiences the world.

The Prices

The prices are certainly not low, but what do you want with such unique designs? You quickly pay 600 euros for a mini Jacquemus bag. Seen on none other than Chiara Ferragni, Kim Kardashian and Hailey Bieber.

Is a Jacquemus bag worth it? If you ask us, sure. Especially now that we know the story is the Jacquemus bag worth it. 

A step into the right direction

In 2019, Jacquemus announced to slow down their cycle. This contributes to the sustainability of the brand by showing their collections of women's and men's clothing only twice a year. Other fashion houses such as Gucci and Dior decided to do the same.

Jacquemus gives the example of how fashion should be. Fun, innovative and honest. Looking for a unique piece? Jacquemus is the answer! 
 

We are obsessed with this brand, even if it's hard to get hold of a vintage Jacquemus item. Do you want to get your hands on a pre-loved designer item? Let's go hunt!

With love, Millie 

Sources: 
Jacquemus  
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