Luxury fashion and football are about to collide in a major way. Reports suggest that Louis Vuitton is set to become Real Madrid’s official fashion partner, replacing Ermenegildo Zegna starting next season. This potential collaboration is expected to elevate the club’s off-pitch style, providing tailored travel attire for the men’s and women’s football teams.
From Zegna to Louis Vuitton: A Shift in Style
For the past two seasons, Zegna has been dressing Real Madrid players, ensuring a sleek and sophisticated look that reflects the club’s prestigious image. Before Zegna, Hugo Boss held the role of official fashion partner, proving that Real Madrid has a long tradition of working with high-end fashion houses to maintain their elite reputation.
Now, all eyes are on Louis Vuitton, which, if confirmed, would mark the French luxury brand’s first-ever official partnership with a football club. Though Louis Vuitton has never dressed a club before, it has made an impact in the football world by designing the FIFA World Cup trophy case and launching exclusive collections tied to major tournaments.

Photo: Zegna.com
Jude Bellingham and Louis Vuitton
The connection between Louis Vuitton and football has been growing stronger, with one of Real Madrid’s biggest stars, Jude Bellingham, already associated with the brand. The midfielder was recently recognized as a style ambassador for Louis Vuitton, signaling the brand’s increasing presence in the football world. This collaboration with Real Madrid feels like a natural next step in their expansion into the sport.

Photo: Soccerbible.com & gq-magazine.co.uk
Pharrell’s Influence and the Future of Football Fashion
Since Pharrell Williams took over as Louis Vuitton’s Men’s Creative Director, the brand has been embracing sports influences like never before. If this partnership moves forward, it could introduce a fresh, modern take on football fashion, potentially including bespoke travel wear and even limited-edition pieces combining Louis Vuitton’s signature aesthetic with Real Madrid’s rich heritage.
Photo: Soccerbible.com & Vogue.com
While official confirmation is still pending, the fashion world is already buzzing with speculation. Luxury and football have never been more excited, and this rumored partnership could set a new standard for how elite clubs present themselves beyond the pitch.