Dior follows in the footsteps of Louis Vuitton with Hong Kong show

Hong Kong is already known as the fashion capital of Asia, but now it looks like the
city has become the hottest destination for Western luxury brands. LVMH is all in on
Hong Kong, making it clear that the fashion capital of Asia belongs on the list of great fashion cities alongside Milan, Paris, London and New York.

Louis Vuitton's men show meets Hong Kong

Against the cosmopolitan backdrop of Hong Kong, Louis Vuitton will make history
with its first ever Men's Pre-Fall 2024 Show on 30 November. Following his debut for Louis Vuitton in Paris in June this year, Men's Creative Director Pharrell Williams is sending a clear message with his choice of location: Hong Kong is definitely on the map for international luxury brands.

Following in the footsteps of Louis Vuitton, Dior has just announced that Hong Kong
will once again become the runway for the Dior Men pre-fall show in the first quarter
of 2024. Spearheaded by Dior creative director Kim Jones, the show marks the
brand's return to the city after eight years.