One of Gucci's most iconic bags

The Gucci Jackie bag is designed in the 50’s and is definitely one of Gucci’s most iconic bags. Originally the bag was designed as a unisex model, but soon it grew into a beloved ladies’ bag.

Where does the name of the bag come from?

At first the Gucci bag was called ‘The Constance’. In 1964, Mrs. Kennedy was spotted carrying the bag and afterwards it became an instant hit. She liked the bag so much, she bought six of them. She was the most stylish lady ever and was a huge fashion icon at that time. So it is not a surprise, that she was a big influencer for fashion lovers. As a tribute to Jacqueline Kennedy, Gucci changed the name of the bag to the 'Jackie'.

Jackie Kennedy with her Gucci bag - Pinterest

The continuation of the Gucci Jackie bag

The Jackie was the first hobo bag ever. It resembled the bohemian style, which was very popular during the sixties and seventies. 

The ‘New Jackie’ was introduced in 2009 by creative director Frida Giannini. Which is, as they say, a better version. A few years ago the bag got renamed: The Bouvier. The real Jackie-fans recognize this name as the maiden name of Jacqueline Kennedy. 

Kate Moss with the renewed Gucci Jackie bag - Pinterest

In 2014, Kate Moss was identified with the bag. The campaign video of the Jackie bag focuses on Kate Moss using the bag to protect herself from the paparazzi. 

Did you know the Gucci Jackie bag is in the top 10 of the top handbags brands in the world? We are convinced that the Jackie bag is a true investment, so get started and shop a vintage Gucci Jackie in our collection.